case study · supplements
BodyBio
BodyBio is a science-led cellular-health supplement brand in the US and UK. When they came to us in April 2020, they had under 6,000 followers and sold mostly to practitioners, with almost no direct-to-consumer presence.
The challenge
Deep scientific expertise that wasn't translating into content everyday customers could connect with, and a social presence that didn't reflect the quality of the product.
What we did
A value-driven content system: turning technical cellular-health expertise into accessible, educational posts, tapping into trending biohacking topics, engaging the community daily, and posting consistently in the brand's voice.
The result
Instagram followers grew 328%, from around 6,000 to over 30,000, and the account became a genuine direct-to-consumer channel, not just a practitioner brand.
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case study · functional medicine
John Kim
John Kim (Kim's Wellness) is a clinical pharmacist and functional-medicine expert. The goal: turn complex functional-medicine topics into content that's genuinely engaging, without posting constantly.
The challenge
Translating complicated functional-medicine topics into content that's both educational and easy to enjoy, and keeping an audience engaged on a light, three-posts-a-week schedule.
What we did
A varied content mix in John's voice: relatable memes filmed with him in New York, infographics that break down the science, in-depth carousels, and personal video, with Stories driving traffic to his newsletter, blog, webinars, and Mould Course.
The result
On just three posts a week, Instagram passed 50,000 followers and Facebook grew 75%. One post, on why leaving your shoes at the door makes for a healthier home, reached over 1.3 million people, and his top Mould video hit 450,000 views.
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case study · peptides
Limitless Biotech
Limitless Biotech had strong influencer marketing but almost no direct social presence of their own, and complex peptide science that's hard to simplify for a broad audience.
The challenge
A powerful product and influencer network, but no direct line to their audience, and highly technical peptide science that needed simplifying for everyday followers.
What we did
Three clean, high-quality posts a week with consistent visual branding, active community engagement through timely replies, and their existing influencer partnerships put to work, then a shift from organic growth into targeted paid advertising.
The result
Steady 35% month-over-month follower growth and a 6.15% engagement rate, well above the typical 1 to 3% industry average, positioning Limitless Biotech as a trusted educational authority in the peptide space.
“I just have to say wow! You all are doing amazing work. The engagement is amazing.” Cody Whitten, COO, Limitless Biotech
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case study · infrared saunas
Sunlighten UK
Sunlighten is one of the most trusted leaders in infrared wellness, with science-backed sauna technology that delivers red light, near-, mid- and far-infrared wavelengths. Our goal was to translate this science into engaging content that would educate the community, highlight the benefits of infrared and red light technology, and position Sunlighten UK as the premium authority in its category. Results below cover June 2025 to June 2026.
Before
After
The challenge
Infrared saunas are still a relatively niche category within the UK wellness market. While interest in recovery, longevity and biohacking continues to grow, many consumers still don’t fully understand the difference between traditional and infrared saunas. At the same time, the market has become crowded with products making misleading claims, particularly as red and infrared light therapy have become popular biohacking tools, making it difficult for consumers to know what is genuinely backed by science and what is simply following a trend.
What we did
A content strategy built around consistent posting, community engagement and paid advertising, turning complex science into simple, engaging content on recovery, longevity, sleep, stress management and red and infrared technology. Rather than focusing only on product promotion, we positioned Sunlighten UK as a trusted educational resource, combining organic content with strategic paid boosts to reach both existing followers and new audiences. Question-led posts, wellness discussions, customer experiences, lifestyle content, educational carousels and infographics built a highly engaged community.
The result
Post views grew 924.7% and profile visits 533.9%. Engagement rose 180%, with shares up 250% and clicks up 220%. Sunlighten UK’s Instagram became a trusted source of wellness information, and its content was adopted by other Sunlighten markets, including the USA and Australia.
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