case study · supplements
BodyBio
BodyBio is a science-led cellular-health supplement brand in the US and UK. When they came to us in April 2020, they had under 6,000 followers and sold mostly to practitioners, with almost no direct-to-consumer presence.
Add BodyBio image
The challenge
Deep scientific expertise that wasn't translating into content everyday customers could connect with, and a social presence that didn't reflect the quality of the product.
What we did
A value-driven content system: turning technical cellular-health expertise into accessible, educational posts, tapping into trending biohacking topics, engaging the community daily, and posting consistently in the brand's voice.
The result
Instagram followers grew 328%, from around 6,000 to over 30,000, and the account became a genuine direct-to-consumer channel, not just a practitioner brand.
Book a Discovery Call
case study · functional medicine
John Kim
John Kim (Kim's Wellness) is a clinical pharmacist and functional-medicine expert. The goal: turn complex functional-medicine topics into content that's genuinely engaging, without posting constantly.
Add John Kim image
The challenge
Translating complicated functional-medicine topics into content that's both educational and easy to enjoy, and keeping an audience engaged on a light, three-posts-a-week schedule.
What we did
A varied content mix in John's voice: relatable memes filmed with him in New York, infographics that break down the science, in-depth carousels, and personal video, with Stories driving traffic to his newsletter, blog, webinars, and Mould Course.
The result
On just three posts a week, Instagram passed 50,000 followers and Facebook grew 75%. One post, on why leaving your shoes at the door makes for a healthier home, reached over 1.3 million people, and his top Mould video hit 450,000 views.
Book a Discovery Call
case study · peptides
Limitless Biotech
Limitless Biotech had strong influencer marketing but almost no direct social presence of their own, and complex peptide science that's hard to simplify for a broad audience.
Add Limitless Biotech image
The challenge
A powerful product and influencer network, but no direct line to their audience, and highly technical peptide science that needed simplifying for everyday followers.
What we did
Three clean, high-quality posts a week with consistent visual branding, active community engagement through timely replies, and their existing influencer partnerships put to work, then a shift from organic growth into targeted paid advertising.
The result
Steady 35% month-over-month follower growth and a 6.15% engagement rate, well above the typical 1 to 3% industry average, positioning Limitless Biotech as a trusted educational authority in the peptide space.
“I just have to say wow! You all are doing amazing work. The engagement is amazing.” Cody Whitten, COO, Limitless Biotech
Book a Discovery Call
