/* ============================================================
   SOCIAL KEYS — Global stylesheet
   Brand: Instagram management for health & wellness brands
   Palette 60/30/10 · Funnel Display · bold, colourful, dynamic
   ============================================================ */

/* ---------- 1. Design tokens ---------- */
:root{
  /* Brand colours */
  --ink:#000056;         /* dark blue  — primary, text, dark sections */
  --blue:#0026A6;        /* bright blue — primary brand */
  --purple:#742CFF;      /* secondary */
  --red:#E52000;         /* secondary / accent */
  --white:#FFFFFF;
  --grey:#E5E5E5;        /* light grey */

  /* Neutrals derived for UI */
  --paper:#F5F6FB;       /* off-white section bg */
  --paper-2:#EEF0FA;
  --line:#E3E5F0;        /* hairlines */
  --muted:#5B5F7A;       /* secondary text on light */
  --muted-on-dark:#B9BEDD;

  /* Gradients */
  --grad-brand:linear-gradient(115deg,#0026A6 0%,#742CFF 100%);
  --grad-hot:linear-gradient(115deg,#742CFF 0%,#E52000 100%);
  --grad-tri:linear-gradient(115deg,#0026A6 0%,#742CFF 52%,#E52000 100%);
  --grad-ink:linear-gradient(160deg,#00046b 0%,#000038 100%);

  /* Typography */
  --font:"Funnel Display","Funnel Display Static",-apple-system,BlinkMacSystemFont,"Segoe UI",sans-serif;
  --fs-display:clamp(2.75rem,7vw,6rem);
  --fs-hero:clamp(2.25rem,4.5vw,4.15rem);
  --fs-h2:clamp(2rem,4.4vw,3.6rem);
  --fs-h3:clamp(1.45rem,2.5vw,2.2rem);
  --fs-h4:clamp(1.15rem,1.7vw,1.4rem);
  --fs-lead:clamp(1.1rem,1.55vw,1.35rem);
  --fs-body:1.0625rem;
  --fs-small:0.9rem;
  --fs-eyebrow:0.8rem;

  /* Radii + shadow */
  --r-xl:32px; --r-lg:24px; --r-md:16px; --r-sm:10px; --r-pill:999px;
  --shadow-sm:0 4px 18px rgba(12,16,60,.06);
  --shadow-md:0 18px 44px rgba(12,16,60,.10);
  --shadow-lg:0 34px 80px rgba(12,16,60,.16);
  --shadow-color:0 22px 50px rgba(116,44,255,.28);

  /* Rhythm */
  --pad-section:clamp(4.5rem,9vw,8.5rem);
  --container:1240px;
  --gutter:clamp(1.25rem,4vw,2.5rem);
  --ease:cubic-bezier(.22,1,.36,1);
  /* Spacing SYSTEM — shared across all pages */
  --menu-h:64px;                             /* solid fixed menu bar height */
  --hero-pad-top:calc(var(--menu-h) + var(--pad-section)); /* clears the solid menu, leaving a section's worth of space under it */
  --hero-pad-bottom:var(--pad-section);      /* hero bottom padding = section padding */
  --btn-gap:2rem;                            /* space above a button that follows text */
  --eyebrow-gap:1rem;                        /* space below an eyebrow before the heading */
}

/* ---------- 2. Reset ---------- */
*,*::before,*::after{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%;overflow-x:clip}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
body{
  font-family:var(--font);
  font-size:var(--fs-body);
  line-height:1.6;
  color:var(--ink);
  background:var(--white);
  -webkit-font-smoothing:antialiased;
  text-rendering:optimizeLegibility;
  overflow-x:clip;
}
img,svg,video{display:block;max-width:100%;height:auto}
a{color:inherit;text-decoration:none}
button{font-family:inherit;cursor:pointer;border:none;background:none}
ul{list-style:none}
::selection{background:var(--purple);color:#fff}

/* ---------- 3. Layout helpers ---------- */
.container{width:100%;max-width:var(--container);margin-inline:auto;padding-inline:var(--gutter)}
.container--wide{max-width:1400px}
.section{padding-block:var(--pad-section);position:relative}
.section--tight{padding-block:var(--pad-section)}
#book{background:var(--paper)} /* closing CTA sits on a light-grey band on every page */
.center{text-align:center}
.stack-sm>*+*{margin-top:.75rem}

/* ---------- 4. Typography ---------- */
h1,h2,h3,h4{line-height:1.04;font-weight:800;letter-spacing:-.02em}
.display{font-size:var(--fs-display);font-weight:800;line-height:.98;letter-spacing:-.03em}
.h-hero{font-size:var(--fs-hero);font-weight:800;line-height:1.0;letter-spacing:-.03em}
.h2{font-size:var(--fs-h2);font-weight:800;line-height:1.02}
.h3{font-size:var(--fs-h3);font-weight:700}
.lead{font-size:var(--fs-lead);color:var(--muted);line-height:1.55;font-weight:400}
.on-dark .lead,.lead--dark{color:var(--muted-on-dark)}

/* Gradient text — the signature accent */
.grad{background:var(--grad-brand);-webkit-background-clip:text;background-clip:text;color:transparent;padding-right:.04em}
.grad-hot{background:var(--grad-hot);-webkit-background-clip:text;background-clip:text;color:transparent;padding-right:.04em}
.grad-tri{background:var(--grad-tri);-webkit-background-clip:text;background-clip:text;color:transparent;padding-right:.04em}

/* Eyebrow / kicker — lowercase brand flavour */
.eyebrow{
  display:inline-flex;align-items:center;gap:.5rem;
  font-size:var(--fs-eyebrow);font-weight:700;letter-spacing:.14em;
  text-transform:uppercase;color:var(--blue);
}
.eyebrow::before{content:"";width:26px;height:2px;border-radius:2px;background:var(--grad-brand)}
.eyebrow--center::before{display:none}
.eyebrow--dot{text-transform:lowercase;letter-spacing:.02em;font-size:.85rem}

/* ---------- 5. Buttons ---------- */
.btn{
  display:inline-flex;align-items:center;gap:.6rem;
  font-weight:700;font-size:1rem;line-height:1;
  padding:1rem 1.6rem;border-radius:var(--r-pill);
  transition:transform .35s var(--ease),box-shadow .35s var(--ease),background .3s;
  white-space:nowrap;position:relative;
}
.btn svg{width:1.05em;height:1.05em;transition:transform .35s var(--ease)}
.btn--primary{background:var(--grad-brand);color:#fff}
.btn--primary:hover{transform:translateY(-3px)}
.btn--primary:hover svg{transform:translateX(4px)}
.btn--ink{background:var(--ink);color:#fff}
.btn--ink:hover{transform:translateY(-3px);background:var(--blue)}
.btn--light{background:#fff;color:var(--ink);box-shadow:var(--shadow-sm)}
.btn--light:hover{transform:translateY(-3px);box-shadow:var(--shadow-md)}
.btn--ghost{border:1.5px solid var(--line);color:var(--ink);padding:.9rem 1.4rem}
.btn--ghost:hover{border-color:var(--purple);color:var(--purple)}
.btn--lg{padding:1.15rem 2rem;font-size:1.075rem}
.textlink{display:inline-flex;align-items:center;gap:.4rem;font-weight:600;color:var(--blue);transition:gap .3s var(--ease),color .3s}
.textlink:hover{gap:.7rem;color:var(--purple)}
.textlink svg{width:1em;height:1em}

/* ---------- 6. Header / nav ---------- */
.header{position:fixed;inset:0 0 auto 0;z-index:100;background:#fff;border-bottom:1px solid var(--line);transition:transform .4s var(--ease),box-shadow .3s}
.header__bar{
  display:flex;align-items:center;gap:1.5rem;
  padding:.65rem var(--gutter);
  max-width:var(--container);margin-inline:auto;
}
.header.is-scrolled{box-shadow:var(--shadow-sm)}
.header.is-hidden{transform:translateY(-140%)}
.brand{display:flex;align-items:center;gap:.55rem;flex-shrink:0}
.brand img{height:26px;width:auto}
.nav{display:flex;align-items:center;gap:.35rem;margin-left:auto}
.nav a{
  font-weight:600;font-size:.98rem;color:var(--ink);
  padding:.55rem .85rem;border-radius:var(--r-pill);
  transition:background .25s,color .25s;position:relative;
}
.nav a:hover{background:var(--paper-2);color:var(--blue)}
.nav a.is-active{color:var(--blue)}
.header .btn{padding:.75rem 1.25rem;font-size:.95rem}
.nav-toggle{display:none;margin-left:auto;width:44px;height:44px;border-radius:var(--r-pill);align-items:center;justify-content:center}
.nav-toggle span{width:20px;height:2px;background:var(--ink);border-radius:2px;position:relative;transition:.3s}
.nav-toggle span::before,.nav-toggle span::after{content:"";position:absolute;left:0;width:20px;height:2px;background:var(--ink);border-radius:2px;transition:.3s}
.nav-toggle span::before{top:-6px}.nav-toggle span::after{top:6px}
body.menu-open .nav-toggle span{background:transparent}
body.menu-open .nav-toggle span::before{top:0;transform:rotate(45deg)}
body.menu-open .nav-toggle span::after{top:0;transform:rotate(-45deg)}

/* mobile menu */
.mobile-menu{
  position:fixed;inset:0;z-index:90;background:var(--grad-ink);
  display:flex;flex-direction:column;justify-content:safe center;gap:.5rem;
  padding:clamp(4.5rem,11vh,6rem) var(--gutter) clamp(2rem,5vh,3rem);overflow-y:auto;
  clip-path:circle(0% at calc(100% - 46px) 46px);transition:clip-path .5s var(--ease);
  pointer-events:none;
}
body.menu-open .mobile-menu{clip-path:circle(150% at calc(100% - 46px) 46px);pointer-events:auto}
.mobile-menu a{font-size:clamp(1.9rem,6vw,2.5rem);font-weight:800;color:#fff;letter-spacing:-.02em;padding:.4rem 0;opacity:0;transform:translateY(20px);transition:.4s var(--ease)}
body.menu-open .mobile-menu a{opacity:1;transform:none}
body.menu-open .mobile-menu a:nth-child(1){transition-delay:.12s}
body.menu-open .mobile-menu a:nth-child(2){transition-delay:.18s}
body.menu-open .mobile-menu a:nth-child(3){transition-delay:.24s}
body.menu-open .mobile-menu a:nth-child(4){transition-delay:.3s}
.mobile-menu .btn{margin-top:1.5rem;align-self:flex-start;transition-delay:.36s;font-size:1.05rem;font-weight:700;letter-spacing:0}
.mobile-menu .m-sub{font-size:clamp(1.15rem,5.5vw,1.7rem)!important;opacity:.8;font-weight:700;padding-left:.3rem}
.mobile-menu .m-social{margin-top:auto;color:var(--muted-on-dark);font-size:.9rem}

/* ---------- 7. Hero ---------- */
.hero{position:relative;padding-top:var(--hero-pad-top);padding-bottom:var(--hero-pad-bottom);overflow:hidden}
.hero__glow{position:absolute;z-index:-1;filter:blur(70px);opacity:.5;border-radius:50%}
.hero__glow--1{width:46vw;height:46vw;max-width:620px;max-height:620px;background:radial-gradient(circle,#742CFF,transparent 65%);top:-8%;right:-6%}
.hero__glow--2{width:38vw;height:38vw;max-width:520px;max-height:520px;background:radial-gradient(circle,#0026A6,transparent 65%);bottom:-14%;left:-10%;opacity:.35}
.hero__grid{display:grid;grid-template-columns:1.15fr .85fr;gap:clamp(2rem,5vw,4rem);align-items:center}
.hero h1{margin-bottom:1.4rem}
.hero .lead{max-width:34ch;margin-bottom:2.2rem}
.hero__cta{display:flex;align-items:center;gap:1.5rem;flex-wrap:wrap}

/* hero visual — photo card + floating widgets */
.hero__visual{position:relative}
.hero__photo{border-radius:var(--r-xl);overflow:hidden;box-shadow:var(--shadow-lg);aspect-ratio:4/5;position:relative;background:var(--paper-2)}
.hero__photo img{width:100%;height:100%;object-fit:cover}
.hero__photo::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,transparent 55%,rgba(0,0,86,.28))}
.floaty{position:absolute;background:rgba(255,255,255,.9);backdrop-filter:blur(10px);border:1px solid rgba(255,255,255,.7);border-radius:var(--r-md);box-shadow:var(--shadow-md);padding:.85rem 1rem;display:flex;align-items:center;gap:.7rem}
.floaty__icon{width:38px;height:38px;border-radius:12px;display:grid;place-items:center;flex-shrink:0}
.floaty__k{font-size:1.35rem;font-weight:800;letter-spacing:-.02em;line-height:1}
.floaty__l{font-size:.72rem;color:var(--muted);font-weight:600}
.floaty__k+.floaty__l{margin-left:.45rem}
.floaty--tl{top:8%;left:-9%}
.floaty--br{bottom:12%;right:-8%}
.floaty--pulse{bottom:-4%;left:6%;background:var(--ink);color:#fff}
.floaty--pulse .floaty__l{color:var(--muted-on-dark)}
.dot-live{width:9px;height:9px;border-radius:50%;background:#31d67e;box-shadow:0 0 0 0 rgba(49,214,126,.6);animation:pulse 2s infinite}
@keyframes pulse{70%{box-shadow:0 0 0 10px rgba(49,214,126,0)}100%{box-shadow:0 0 0 0 rgba(49,214,126,0)}}

/* hero marquee of trust words */
.hero__strip{margin-top:clamp(3rem,6vw,5rem);border-top:1px solid var(--line);padding-top:1.6rem;display:flex;align-items:center;gap:.9rem;flex-wrap:wrap;color:var(--muted);font-size:.9rem}
.hero__strip b{color:var(--ink)}

/* trusted-by logo marquee */
.trustbar{background:#fff;padding:2.7rem 0 2.9rem;border-bottom:1px solid var(--line)}
.trustbar__label{text-align:center;font-size:.78rem;letter-spacing:.16em;text-transform:uppercase;color:var(--muted);font-weight:700;margin:0 0 1.9rem}
.marquee{position:relative;overflow:hidden;-webkit-mask-image:linear-gradient(90deg,transparent,#000 7%,#000 93%,transparent);mask-image:linear-gradient(90deg,transparent,#000 7%,#000 93%,transparent)}
.marquee__track{display:flex;align-items:center;gap:clamp(2.6rem,5vw,4.6rem);width:max-content;animation:marquee 40s linear infinite}
.marquee:hover .marquee__track{animation-play-state:paused}
.marquee img{height:38px;width:auto;flex-shrink:0;display:block;mix-blend-mode:multiply}
@keyframes marquee{from{transform:translateX(0)}to{transform:translateX(-50%)}}
@media (prefers-reduced-motion:reduce){.marquee__track{animation:none;flex-wrap:wrap;justify-content:center}}

/* ---------- 8. Parallax B&W bands ---------- */
.band{position:relative;min-height:clamp(360px,52vh,540px);display:flex;align-items:center;overflow:hidden;isolation:isolate}
.band__bg{position:absolute;inset:-12% 0;z-index:-2;background-size:cover;background-position:center;filter:grayscale(1) contrast(1.05) brightness(.9);will-change:transform}
.band::after{content:"";position:absolute;inset:0;z-index:-1;background:linear-gradient(115deg,rgba(0,0,86,.82) 0%,rgba(116,44,255,.6) 42%,rgba(229,32,0,.7) 100%)}
.band--fire::after{background:linear-gradient(115deg,rgba(229,32,0,.9) 0%,rgba(116,44,255,.7) 62%,rgba(0,0,86,.6) 100%)}
.band__inner{padding-block:var(--pad-section)}
.band .h2,.band h2{color:#fff}
.band .lead{color:rgba(255,255,255,.86);max-width:52ch}
.band .eyebrow{color:#fff}
.band .eyebrow::before{background:#fff}

/* ---------- 9. Cards / benefits ---------- */
.grid{display:grid;gap:clamp(1rem,2vw,1.5rem)}
.grid-2{grid-template-columns:repeat(2,1fr)}
.grid-3{grid-template-columns:repeat(3,1fr)}
.grid-4{grid-template-columns:repeat(4,1fr)}
.card{
  background:#fff;border:1px solid var(--line);border-radius:var(--r-lg);
  padding:clamp(1.5rem,2.4vw,2rem);position:relative;overflow:hidden;
  transition:transform .4s var(--ease),box-shadow .4s var(--ease),border-color .4s;
}
.card:hover{transform:translateY(-6px);box-shadow:var(--shadow-md);border-color:transparent}
.card__ic{width:56px;height:56px;border-radius:16px;display:grid;place-items:center;margin-bottom:1.15rem}
.card__ic img{width:30px;height:30px}
.card h3{font-size:var(--fs-h4);margin-bottom:.5rem;letter-spacing:-.01em}
.card p{color:var(--muted);font-size:.98rem}
.card__n{position:absolute;top:1rem;right:1.25rem;font-size:2.4rem;font-weight:800;color:var(--paper-2);letter-spacing:-.03em}
/* colour-blocked cards */
.card--blue{background:var(--grad-brand);border-color:transparent;color:#fff}
.card--hot{background:var(--grad-hot);border-color:transparent;color:#fff}
.card--red{background:var(--grad-redpink);border-color:transparent;color:#fff}
.card--ink{background:var(--grad-ink);border-color:transparent;color:#fff}
.card--blue p,.card--hot p,.card--red p,.card--ink p{color:rgba(255,255,255,.88)}
.card--blue .card__n,.card--hot .card__n,.card--red .card__n,.card--ink .card__n{color:rgba(255,255,255,.18)}
.tint-blue{background:rgba(0,38,166,.1)}.tint-purple{background:rgba(116,44,255,.12)}
.tint-red{background:rgba(229,32,0,.1)}.tint-ink{background:rgba(0,0,86,.1)}
.on-glass{background:rgba(255,255,255,.16)}

/* ---------- 10. Steps + infinity signature ---------- */
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(1.25rem,2.5vw,2rem);position:relative}
.step{position:relative;padding-top:1rem}
.step__n{font-size:.85rem;font-weight:700;letter-spacing:.1em;color:var(--muted-on-dark)}
.step__n b{color:#fff}
.step h3{color:#fff;font-size:var(--fs-h3);margin:.8rem 0 .6rem;display:flex;align-items:baseline;gap:.6rem}
.step p{color:var(--muted-on-dark)}
.step__line{position:absolute;top:60px;left:0;width:100%;height:2px;overflow:visible;z-index:0}

/* ---------- 11. Section headers ---------- */
.sec-head{max-width:none}
.sec-head--center{margin-inline:auto;text-align:center}
.sec-head .h2{margin:.9rem 0 .4rem;max-width:24ch}
.sec-head--center .h2{max-width:20ch;margin-inline:auto}
.sec-head .lead{margin-top:.8rem;max-width:60ch}
.sec-head--center .lead{margin-inline:auto}
.sec-head--split{display:flex;justify-content:space-between;align-items:flex-end;gap:2rem;flex-wrap:wrap;max-width:none}

/* big ghost title behind content */
.ghost-title{font-size:clamp(4rem,17vw,15rem);font-weight:800;letter-spacing:-.04em;line-height:.8;color:var(--paper-2);position:absolute;z-index:0;pointer-events:none;user-select:none;white-space:nowrap}

/* ---------- 12. Feature checklist ---------- */
.feature-list{display:grid;gap:.9rem}
.feature-list li{display:flex;align-items:center;gap:.9rem;padding:1rem 1.25rem;background:#fff;border:1px solid var(--line);border-radius:var(--r-md);font-weight:600;transition:transform .3s var(--ease),border-color .3s}
.feature-list li:hover{transform:translateX(6px);border-color:var(--purple)}
.feature-list .tick{width:26px;height:26px;border-radius:50%;background:var(--grad-brand);display:grid;place-items:center;flex-shrink:0}
.feature-list .tick svg{width:14px;height:14px;color:#fff}

/* ---------- 13. Testimonials + stats ---------- */
.stat-row{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(1rem,3vw,2.5rem)}
.stat{position:relative}
.stat__k{font-size:clamp(2.6rem,6vw,4.2rem);font-weight:800;letter-spacing:-.03em;line-height:1;background:var(--grad-tri);-webkit-background-clip:text;background-clip:text;color:transparent}
.stat__l{color:var(--muted);font-weight:600;margin-top:.3rem}
.on-dark .stat__l{color:var(--muted-on-dark)}
.quote{background:#fff;border:1px solid var(--line);border-radius:var(--r-lg);padding:clamp(1.5rem,3vw,2.5rem);box-shadow:var(--shadow-sm)}
.quote__mark{font-size:3.5rem;line-height:.6;font-weight:800;background:var(--grad-hot);-webkit-background-clip:text;background-clip:text;color:transparent}
.quote p{font-size:var(--fs-h4);font-weight:500;color:var(--ink);margin:.4rem 0 1.3rem;line-height:1.45}
.quote__by{display:flex;align-items:center;gap:.85rem}
.quote__av{width:46px;height:46px;border-radius:50%;object-fit:cover;background:var(--paper-2);overflow:hidden;flex-shrink:0}
.quote__av img{width:100%;height:100%;object-fit:cover;object-position:50% 25%;display:block}
/* company-logo avatar (shown instead of a person's photo) */
.quote__av--logo{background:#fff;border:1px solid var(--line)}
.quote__av--logo img{object-fit:contain;object-position:center;padding:5px}
.quote__by b{display:block;font-weight:700}
.quote__by span{font-size:.85rem;color:var(--muted)}

/* ---------- 14. Split media ---------- */
.split{display:grid;grid-template-columns:1fr 1fr;gap:clamp(2rem,5vw,4.5rem);align-items:center}
.split--rev .split__media{order:2}
.media-frame{border-radius:var(--r-xl);overflow:hidden;box-shadow:var(--shadow-lg);position:relative;aspect-ratio:5/4}
.media-frame img{width:100%;height:100%;object-fit:cover}
.media-badge{position:absolute;border-radius:var(--r-md);background:rgba(255,255,255,.92);backdrop-filter:blur(8px);box-shadow:var(--shadow-md);padding:.8rem 1rem;display:flex;gap:.65rem;align-items:center}

/* ---------- 15. Final CTA ---------- */
.cta-block{position:relative;background:var(--grad-ink);border-radius:clamp(24px,4vw,44px);padding:clamp(3rem,7vw,6rem) var(--gutter);overflow:hidden;text-align:center}
.cta-block .h2{color:#fff;max-width:20ch;margin-inline:auto}
.cta-block .lead{color:var(--muted-on-dark);max-width:44ch;margin:1.1rem auto 2rem}
.cta-block__glow{position:absolute;inset:0;z-index:0;opacity:.5;background:radial-gradient(60% 80% at 20% 0%,rgba(116,44,255,.6),transparent),radial-gradient(50% 70% at 90% 100%,rgba(229,32,0,.4),transparent)}
.cta-block>*{position:relative;z-index:1}

/* ---------- 16. Footer ---------- */
.footer{background:var(--ink);color:#fff;padding-block:clamp(3.5rem,7vw,5.5rem) 2rem}
.footer__top{display:grid;grid-template-columns:1.6fr 1fr 1fr 1fr;gap:2rem}
.footer__brand img{height:30px;margin-bottom:1.1rem}
.footer__brand p{color:var(--muted-on-dark);max-width:32ch;font-size:.95rem}
.footer__contact{font-style:normal;color:var(--muted-on-dark);font-size:.9rem;line-height:1.55;margin-top:1.1rem;max-width:32ch}
.footer__contact a{color:#fff;font-weight:600}
.footer h4{font-size:.8rem;letter-spacing:.12em;text-transform:uppercase;color:var(--muted-on-dark);margin-bottom:1rem;font-weight:700}
.footer li+li{margin-top:.6rem}
.footer a{color:#E8EAF6;font-weight:500;transition:color .25s}
.footer a:hover{color:var(--purple)}
.footer__bottom{display:flex;justify-content:space-between;align-items:center;gap:1rem;flex-wrap:wrap;margin-top:clamp(2.5rem,5vw,4rem);padding-top:1.5rem;border-top:1px solid rgba(255,255,255,.12);color:var(--muted-on-dark);font-size:.85rem}
.footer__social{display:flex;gap:.6rem}
.footer__social a{width:40px;height:40px;border-radius:50%;background:rgba(255,255,255,.08);display:grid;place-items:center;transition:background .3s,transform .3s}
.footer__social a:hover{background:var(--grad-brand);transform:translateY(-3px)}
.footer__social svg{width:18px;height:18px}

/* ---------- 17. Scroll reveal ---------- */
/* content is visible by default; only hidden/animated when JS is active */
html.js .reveal{opacity:0;transform:translateY(28px);transition:opacity .7s var(--ease),transform .7s var(--ease)}
html.js .reveal.in{opacity:1;transform:none}
.reveal-d1{transition-delay:.08s}.reveal-d2{transition-delay:.16s}.reveal-d3{transition-delay:.24s}.reveal-d4{transition-delay:.32s}
@media (prefers-reduced-motion:reduce){html.js .reveal{opacity:1;transform:none;transition:none}}

/* scroll cue */
.scroll-cue{display:inline-flex;flex-direction:column;align-items:center;gap:.4rem;color:var(--muted);font-size:.8rem;font-weight:600}
.scroll-cue .mouse{width:22px;height:34px;border:2px solid var(--muted);border-radius:12px;position:relative}
.scroll-cue .mouse::after{content:"";position:absolute;top:6px;left:50%;transform:translateX(-50%);width:3px;height:6px;border-radius:2px;background:var(--muted);animation:scrolly 1.6s infinite}
@keyframes scrolly{0%{opacity:0;transform:translate(-50%,0)}40%{opacity:1}100%{opacity:0;transform:translate(-50%,10px)}}

/* ---------- 17b. Signature infinity + phone mock ---------- */
.sig-infinity{display:flex;justify-content:center;margin-top:1.4rem}
.sig-infinity svg{width:min(280px,58%);height:auto}
html.js .sig-infinity path{stroke-dasharray:1100;stroke-dashoffset:1100;transition:stroke-dashoffset 1.9s var(--ease) .1s}
html.js .sig-infinity.in path{stroke-dashoffset:0}

.phone{position:relative;width:min(300px,82%);margin-inline:auto;aspect-ratio:9/17.5;background:var(--ink);border-radius:40px;padding:11px;box-shadow:var(--shadow-lg)}
.phone__scr{background:#fff;border-radius:30px;height:100%;overflow:hidden;display:flex;flex-direction:column}
.phone__top{display:flex;align-items:center;gap:.55rem;padding:.75rem .85rem;font-size:.78rem;line-height:1.15}
.phone__pfp{width:36px;height:36px;border-radius:50%;padding:7px;background:var(--paper-2)}
.phone__top small{color:var(--muted)}
.phone__post{flex:1;width:100%;object-fit:cover;min-height:0}
.phone__acts{display:flex;gap:1rem;padding:.75rem .95rem;font-size:.85rem;font-weight:600;color:var(--ink)}
.phone__acts span:last-child{margin-left:auto}

/* ---------- 17c. Inner-page components ---------- */
/* parallax hero band used as page header */
.band--hero{min-height:clamp(460px,62vh,620px);align-items:flex-start;padding-top:var(--hero-pad-top);padding-bottom:var(--hero-pad-bottom)}
.band--hero .band__inner{padding-block:0}
/* landing-page heroes have no fixed menu, so top padding matches sections too */
.band--hero.band--blue,.band--hero.band--warm{padding-top:var(--pad-section)}
.band--hero h1{font-size:clamp(2.4rem,6vw,5rem);color:#fff;line-height:1.0;letter-spacing:-.03em;max-width:18ch}
.band--hero .lead{color:rgba(255,255,255,.9);max-width:56ch;margin-top:1.2rem}

/* highlight panel */
.panel{border-radius:var(--r-xl);padding:clamp(2rem,4vw,3.5rem);position:relative;overflow:hidden}
.panel--grad{background:var(--grad-brand);color:#fff}
.panel--ink{background:var(--grad-ink);color:#fff}
.panel h3{font-size:var(--fs-h3);margin-bottom:.7rem}
.panel p{color:rgba(255,255,255,.9);max-width:60ch}
.panel__mark{position:absolute;right:-30px;bottom:-40px;width:220px;opacity:.14}

/* labelled service / story rows */
.rows{display:grid;gap:clamp(1rem,2vw,1.5rem)}
.srow{display:grid;grid-template-columns:auto 1fr;gap:clamp(1.2rem,3vw,2.4rem);align-items:start;background:#fff;border:1px solid var(--line);border-radius:var(--r-lg);padding:clamp(1.5rem,3vw,2.4rem);transition:transform .4s var(--ease),box-shadow .4s var(--ease),border-color .4s}
.srow:hover{transform:translateY(-4px);box-shadow:var(--shadow-md);border-color:transparent}
.srow__n{font-size:clamp(2.2rem,4vw,3.2rem);font-weight:800;letter-spacing:-.03em;line-height:1;background:var(--grad-tri);-webkit-background-clip:text;background-clip:text;color:transparent;min-width:2.4ch}
.srow h3{font-size:var(--fs-h3);margin-bottom:.5rem}
.srow p{color:var(--muted);max-width:64ch}

/* story cards */
.story{background:#fff;border:1px solid var(--line);border-radius:var(--r-xl);padding:clamp(1.6rem,3vw,2.6rem);position:relative;overflow:hidden;transition:transform .4s var(--ease),box-shadow .4s var(--ease)}
.story:hover{transform:translateY(-4px);box-shadow:var(--shadow-md)}
.story__bar{position:absolute;left:0;top:0;bottom:0;width:6px;background:var(--grad-tri)}
.story__head{display:flex;align-items:center;justify-content:space-between;gap:1rem;flex-wrap:wrap;margin-bottom:1.4rem}
.story__brand{font-size:var(--fs-h3);font-weight:800;letter-spacing:-.02em}
.story__parts{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(1rem,2.5vw,2rem)}
.story__label{font-size:.72rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--blue);margin-bottom:.4rem;display:block}
.story__part p{color:var(--muted);font-size:.98rem}
.story__part--result p{color:var(--ink);font-weight:600}
.story__quote{margin-top:1.5rem;padding-top:1.4rem;border-top:1px solid var(--line);font-size:1.1rem;font-weight:500;color:var(--ink)}
.story__quote span{display:block;margin-top:.6rem;font-size:.9rem;font-weight:600;color:var(--muted)}

/* simple audience chips */
.audience{display:grid;gap:1rem}
.audience li{display:flex;gap:1rem;align-items:center;font-weight:600;font-size:1.05rem;background:#fff;border:1px solid var(--line);border-radius:var(--r-md);padding:1.1rem 1.4rem}
.audience .dot{width:34px;height:34px;border-radius:12px;flex-shrink:0;display:grid;place-items:center}
.audience .dot img{width:20px}

/* ============================================================
   19. BOLD PACK — red-forward, editorial, hand-drawn energy
   ============================================================ */
:root{
  --grad-fire:linear-gradient(120deg,#E52000 0%,#742CFF 100%);
  --grad-redpink:linear-gradient(120deg,#E52000 0%,#ff5a3c 100%);
}

/* --- Marker highlight behind key words --- */
.hl{color:#fff;padding:.04em .16em;border-radius:.14em;
  -webkit-box-decoration-break:clone;box-decoration-break:clone;
  background-image:linear-gradient(101deg,rgba(229,32,0,0) .8%,#E52000 2.2%,#E52000 97%,rgba(229,32,0,0) 99.2%)}
.hl--purple{background-image:linear-gradient(101deg,rgba(116,44,255,0) .8%,#742CFF 2.2%,#742CFF 97%,rgba(116,44,255,0) 99.2%)}
.hl--blue{background-image:linear-gradient(101deg,rgba(0,38,166,0) .8%,#0026A6 2.2%,#0026A6 97%,rgba(0,38,166,0) 99.2%)}
.hl--ink{background-image:linear-gradient(101deg,rgba(0,0,86,0) .8%,#000056 2.2%,#000056 97%,rgba(0,0,86,0) 99.2%)}

/* --- Hand-drawn underline under a word --- */
.udoodle{background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 300 20'%3E%3Cpath d='M4 13 C60 4 90 17 150 10 S250 3 296 11' fill='none' stroke='%23E52000' stroke-width='5' stroke-linecap='round'/%3E%3C/svg%3E");
  background-repeat:no-repeat;background-position:0 88%;background-size:100% .42em;padding-bottom:.12em}
.udoodle--purple{background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 300 20'%3E%3Cpath d='M4 13 C60 4 90 17 150 10 S250 3 296 11' fill='none' stroke='%23742CFF' stroke-width='5' stroke-linecap='round'/%3E%3C/svg%3E")}

/* --- Doodles (arrows/stars/squiggles) --- */
.doodle{position:absolute;pointer-events:none;z-index:3;color:var(--red)}
.doodle svg{width:100%;height:100%;display:block}
.doodle--float{animation:bob 4s ease-in-out infinite}
@keyframes bob{50%{transform:translateY(-8px) rotate(var(--r,0deg))}}
@media (prefers-reduced-motion:reduce){.doodle--float{animation:none}}

/* --- Polaroid / taped photo --- */
.polaroid{background:#fff;padding:13px 13px 46px;border-radius:5px;box-shadow:var(--shadow-lg);position:relative;display:inline-block;max-width:100%}
.polaroid img{display:block;border-radius:3px;width:100%}
.polaroid figcaption{position:absolute;left:0;right:0;bottom:15px;text-align:center;font-weight:700;font-size:.92rem;color:var(--ink);letter-spacing:-.01em}
.polaroid--l{transform:rotate(-3.2deg)}.polaroid--r{transform:rotate(2.6deg)}
.polaroid::before{content:"";position:absolute;top:-13px;left:50%;transform:translateX(-50%) rotate(-3deg);width:120px;height:30px;background:rgba(229,32,0,.16);border:1.5px dashed rgba(229,32,0,.45);border-radius:2px}
.polaroid--tape-blue::before{background:rgba(0,38,166,.14);border-color:rgba(0,38,166,.4)}

/* --- Red button with hard offset shadow (chunky/sticker) --- */
.btn--primary{background:var(--red);color:#fff}
.btn--primary:hover{transform:translateY(-2px);background:var(--red)}
.btn--primary:hover svg{transform:translateX(3px)}
.btn--hard:hover{transform:translateY(-2px)}

/* --- Red section / fire CTA --- */
.section--red{background:var(--red);color:#fff}
.section--red .h2,.section--red .lead,.section--red .eyebrow{color:#fff}
.section--red .eyebrow::before{background:#fff}
.cta-block--fire{background:var(--grad-fire)}
.cta-block--fire .cta-block__glow{background:radial-gradient(60% 80% at 15% 0%,rgba(255,255,255,.25),transparent),radial-gradient(50% 70% at 95% 100%,rgba(0,0,86,.5),transparent)}

/* --- Mega stats (Apron-style) --- */
.stat--mega .stat__k{font-size:clamp(3.6rem,13vw,9rem);line-height:.86}
.stat--mega .stat__l{font-size:1rem;margin-top:.5rem}
.stats-stack{display:grid;gap:clamp(1.5rem,4vw,3rem);text-align:center}

/* bigger, punchier display */
.h2{font-weight:800}
.display--xl{font-size:clamp(3rem,9vw,7.5rem);line-height:.9;letter-spacing:-.04em}

/* ============================================================
   20. Nav dropdown · Serve cards · Case studies · Modal
   ============================================================ */
/* --- Nav dropdown --- */
.nav-dd{position:relative}
.nav-dd>a{display:inline-flex;align-items:center;gap:.3rem}
.nav-dd__cta{width:16px;height:16px;transition:transform .25s}
.nav-dd:hover .nav-dd__cta{transform:rotate(180deg)}
.nav-dd__menu{position:absolute;top:calc(100% + 12px);left:50%;transform:translateX(-50%) translateY(8px);background:#fff;border:1px solid var(--line);border-radius:var(--r-md);box-shadow:var(--shadow-md);padding:.5rem;min-width:230px;opacity:0;visibility:hidden;transition:.25s var(--ease);z-index:60}
.nav-dd::after{content:"";position:absolute;top:100%;left:0;right:0;height:16px}
.nav-dd:hover .nav-dd__menu,.nav-dd:focus-within .nav-dd__menu{opacity:1;visibility:visible;transform:translateX(-50%) translateY(0)}
.nav-dd__menu a{display:block;padding:.6rem .8rem;border-radius:10px;font-weight:700;font-size:.95rem;white-space:nowrap}
.nav-dd__menu a:hover{background:var(--paper-2);color:var(--blue)}
.nav-dd__menu a small{display:block;font-size:.76rem;color:var(--muted);font-weight:500;margin-top:1px}

/* --- Serve cards (brands vs influencers) --- */
.serve{display:grid;grid-template-columns:1fr 1fr;gap:clamp(1rem,2.5vw,1.8rem);margin-top:clamp(2.5rem,5vw,3.5rem)}
.serve-card{position:relative;border-radius:var(--r-xl);overflow:hidden;min-height:clamp(300px,36vw,400px);display:flex;flex-direction:column;justify-content:flex-end;padding:clamp(1.5rem,3vw,2.4rem);color:#fff;isolation:isolate;transition:transform .45s var(--ease),box-shadow .45s var(--ease);box-shadow:var(--shadow-md)}
.serve-card:hover{transform:translateY(-6px);box-shadow:var(--shadow-lg)}
.serve-card img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:-2;transition:transform .6s var(--ease)}
.serve-card:hover img{transform:scale(1.05)}
.serve-card::after{content:"";position:absolute;inset:0;z-index:-1}
.serve-card--brands::after{background:linear-gradient(175deg,rgba(0,0,86,.15) 0%,rgba(0,38,166,.55) 55%,rgba(0,0,86,.92) 100%)}
.serve-card--infl::after{background:linear-gradient(175deg,rgba(229,32,0,.2) 0%,rgba(116,44,255,.6) 55%,rgba(116,44,255,.92) 100%)}
.serve-card__tag{position:absolute;top:clamp(1.5rem,3vw,2.4rem);left:clamp(1.5rem,3vw,2.4rem);background:#fff;color:var(--ink);font-weight:800;font-size:.72rem;letter-spacing:.1em;text-transform:uppercase;padding:.4rem .85rem;border-radius:var(--r-pill);z-index:1}
.serve-card h3{font-size:clamp(1.9rem,3.2vw,2.8rem);font-weight:800;letter-spacing:-.02em;line-height:1}
.serve-card p{color:rgba(255,255,255,.92);margin:.5rem 0 1.1rem;max-width:34ch}
.serve-card .pill{display:inline-flex;align-items:center;gap:.45rem;background:rgba(255,255,255,.18);backdrop-filter:blur(6px);padding:.6rem 1.15rem;border-radius:var(--r-pill);font-weight:700;font-size:.92rem;align-self:flex-start}
.serve-card .pill svg{width:1em;height:1em}

/* --- Case study cards + before/after + KPI --- */
.cases{display:grid;grid-template-columns:repeat(2,1fr);gap:clamp(1.2rem,2.5vw,2rem)}
.case{background:#fff;border:1px solid var(--line);border-radius:var(--r-xl);overflow:hidden;text-align:left;cursor:pointer;transition:transform .4s var(--ease),box-shadow .4s var(--ease),border-color .4s;display:flex;flex-direction:column;font:inherit;color:inherit;width:100%}
.case:hover{transform:translateY(-6px);box-shadow:var(--shadow-md);border-color:transparent}
.case:focus-visible{outline:3px solid var(--purple);outline-offset:3px}
.case__ba{display:grid;grid-template-columns:1fr 1fr;gap:3px;background:var(--line)}
.ba{position:relative;aspect-ratio:9/13;background:linear-gradient(160deg,var(--paper-2),#dfe2f2);display:grid;place-items:center;overflow:hidden}
.ba img{width:100%;height:100%;object-fit:cover}
.ba__tag{position:absolute;top:10px;left:10px;font-size:.66rem;font-weight:800;letter-spacing:.08em;text-transform:uppercase;padding:.25rem .6rem;border-radius:var(--r-pill);z-index:1}
.ba__tag--b{background:var(--ink);color:#fff}
.ba__tag--a{background:var(--red);color:#fff}
.ba__ph{display:flex;flex-direction:column;align-items:center;gap:.4rem;color:var(--muted);font-weight:600;font-size:.8rem;text-align:center;padding:1rem}
.ba__ph svg{width:26px;height:26px;opacity:.5}
.case__body{padding:clamp(1.3rem,2.5vw,1.7rem);display:flex;flex-direction:column;gap:1rem;flex:1}
.case__head{display:flex;align-items:center;justify-content:space-between;gap:.8rem}
.case__brand{font-size:var(--fs-h4);font-weight:800;letter-spacing:-.01em}
.kpis{display:grid;grid-template-columns:repeat(3,1fr);gap:.6rem}
.kpi{background:var(--paper);border-radius:12px;padding:.75rem .4rem;text-align:center}
.kpi__v{font-weight:800;font-size:clamp(1rem,1.5vw,1.25rem);letter-spacing:-.02em;background:var(--grad-tri);-webkit-background-clip:text;background-clip:text;color:transparent;line-height:1}
.kpi__l{font-size:.64rem;color:var(--muted);font-weight:700;text-transform:uppercase;letter-spacing:.04em;margin-top:.25rem}
.case__more{margin-top:auto;font-weight:700;color:var(--blue);font-size:.92rem;display:inline-flex;align-items:center;gap:.4rem}
.case:hover .case__more{color:var(--purple)}

/* --- Modal --- */
.modal{position:fixed;inset:0;z-index:200;display:none;align-items:center;justify-content:center;padding:1.2rem}
.modal.open{display:flex}
.modal__backdrop{position:absolute;inset:0;background:rgba(0,0,40,.55);-webkit-backdrop-filter:blur(4px);backdrop-filter:blur(4px);animation:mfade .3s var(--ease)}
.modal__panel{position:relative;background:#fff;border-radius:var(--r-xl);max-width:920px;width:100%;max-height:90vh;overflow:auto;box-shadow:var(--shadow-lg);animation:mpop .35s var(--ease)}
@keyframes mfade{from{opacity:0}}
@keyframes mpop{from{opacity:0;transform:translateY(24px) scale(.98)}}
.modal__close{position:absolute;top:1rem;right:1rem;width:44px;height:44px;border-radius:50%;background:var(--paper-2);display:grid;place-items:center;z-index:3;transition:background .25s,color .25s,transform .25s}
.modal__close:hover{background:var(--red);color:#fff;transform:rotate(90deg)}
.modal__close svg{width:20px;height:20px}
.modal__body{padding:clamp(1.6rem,3vw,2.8rem)}
.modal__body .eyebrow,.modal__body h3{padding-right:2.75rem} /* clear the close button */
.modal__body .lead{margin-bottom:1.7rem;padding-bottom:1.7rem;border-bottom:1px solid var(--line)} /* divide intro from the body */
.modal__ba{display:grid;grid-template-columns:1fr 1fr;gap:.75rem;margin:1.4rem 0}
.modal__ba .ba{aspect-ratio:4/5;border-radius:var(--r-md)}
.modal .kpis{grid-template-columns:repeat(3,1fr);margin:0 0 1.4rem}
.modal .kpi{padding:1rem .5rem}
.modal .kpi__v{font-size:clamp(1.2rem,2vw,1.7rem)}
@media (prefers-reduced-motion:reduce){.modal__backdrop,.modal__panel{animation:none}}

/* ============================================================
   21. v3 — bolder, brand photos, contrast, less repetition
   ============================================================ */
/* remove the infinity-icon-in-box everywhere */
.card__ic{display:none}
.panel__mark{display:none}
.phone__pfp img{display:none}
.phone__pfp{background:var(--grad-brand);padding:0}
.audience .dot img{display:none}
.audience .dot{width:16px;height:16px;border-radius:50%;padding:0;background:var(--grad-fire)}

/* bold contrast section backgrounds */
.section--ink{background:var(--grad-ink);color:#fff}
.section--ink .lead,.section--ink p{color:var(--muted-on-dark)}
.section--ink .h2,.section--ink h2,.section--ink h3,.section--ink h4{color:#fff}
.section--ink .eyebrow{color:#fff}.section--ink .eyebrow::before{background:#fff}
.section--blue{background:var(--grad-brand);color:#fff}
.section--blue .lead,.section--blue p{color:rgba(255,255,255,.9)}
.section--blue .h2,.section--blue h2,.section--blue h3{color:#fff}
.section--blue .eyebrow{color:#fff}.section--blue .eyebrow::before{background:#fff}

/* full-bleed photo section with parallax + overlay */
.photoband{position:relative;isolation:isolate;overflow:hidden;color:#fff}
.photoband__bg{position:absolute;inset:-12% 0;z-index:-2;background-size:cover;background-position:center;will-change:transform}
.photoband--grade .photoband__bg{filter:grayscale(1) contrast(1.03) brightness(.92)}
.photoband::after{content:"";position:absolute;inset:0;z-index:-1;background:linear-gradient(120deg,rgba(0,0,86,.9) 0%,rgba(116,44,255,.62) 55%,rgba(229,32,0,.62) 100%)}
.photoband--blue::after{background:linear-gradient(120deg,rgba(0,0,86,.94),rgba(0,38,166,.78))}
.photoband--red::after{background:linear-gradient(120deg,rgba(229,32,0,.86),rgba(116,44,255,.7))}
.photoband .h2,.photoband h2,.photoband h3{color:#fff}
.photoband .lead{color:rgba(255,255,255,.9)}
.photoband .eyebrow{color:#fff}.photoband .eyebrow::before{background:#fff}

/* case studies — one by one, horizontal, no arrows */
.cases{grid-template-columns:1fr;gap:clamp(1.5rem,3vw,2.4rem)}
.case{flex-direction:row;align-items:stretch}
.case__ba,.case__media{width:42%;flex-shrink:0}
.case__body{width:58%;justify-content:center}
.case__more svg{display:none}
.case__more{color:var(--red)}
@media(max-width:760px){.case{flex-direction:column}.case__ba,.case__media,.case__body{width:100%}}
/* single image placeholder (no before/after) */
.case__media{position:relative;aspect-ratio:4/3;background:linear-gradient(160deg,var(--paper-2),#dfe2f2);display:grid;place-items:center;overflow:hidden}
.case__media img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
/* logo case-study tiles: centered, contained, light panel */
.case__media--logo{background:var(--paper-2)}
.case__media--logo img{position:static;width:auto;height:auto;max-width:78%;max-height:56%;object-fit:contain;mix-blend-mode:multiply}
/* photo case-study tile: subtle brand tint so it sits with the site palette */
.case__media--photo::after{content:"";position:absolute;inset:0;pointer-events:none;background:linear-gradient(150deg,rgba(0,38,166,.16),rgba(116,44,255,.05) 55%,rgba(229,32,0,.14))}
.case__ph{display:flex;flex-direction:column;align-items:center;gap:.45rem;color:var(--muted);font-weight:600;font-size:.8rem;text-align:center;padding:1rem}
.case__ph svg{width:26px;height:26px;opacity:.5}
.case__summary{color:var(--muted);text-wrap:pretty}
.modal__media{aspect-ratio:16/10;max-height:360px;border-radius:var(--r-md);background:linear-gradient(160deg,var(--paper-2),#dfe2f2);display:grid;place-items:center;overflow:hidden;margin:1.4rem 0;color:var(--muted);font-weight:600;font-size:.82rem;text-align:center}
.modal__media img{width:100%;height:100%;object-fit:cover}
/* team grid */
.team{display:grid;grid-template-columns:repeat(4,1fr);gap:clamp(1.4rem,2.6vw,2rem);margin-top:clamp(2.5rem,5vw,3.5rem)}
.team-card__photo{aspect-ratio:1;border-radius:var(--r-lg);overflow:hidden;background:var(--paper-2);box-shadow:var(--shadow-sm);margin-bottom:1rem}
.team-card__photo img{width:100%;height:100%;object-fit:cover;object-position:50% 26%;transition:transform .55s var(--ease)}
.team-card:hover .team-card__photo img{transform:scale(1.05)}
.team-card h3{font-size:1.15rem;letter-spacing:-.01em;margin-bottom:.12rem}
.team-card__role{display:block;font-size:.76rem;font-weight:800;text-transform:uppercase;letter-spacing:.07em;color:var(--purple)}
.team-card__bio{color:var(--muted);font-size:.9rem;margin-top:.65rem;text-wrap:pretty}
@media(max-width:900px){.team{grid-template-columns:repeat(2,1fr)}}
/* legal / long-form content page */
.legal{max-width:74ch;margin-inline:auto}
.legal h1{font-size:clamp(2.2rem,5vw,3.2rem);letter-spacing:-.02em;line-height:1.05}
.legal h2{font-size:var(--fs-h4);margin:2.4rem 0 .7rem;letter-spacing:-.01em}
.legal p{color:var(--muted);line-height:1.75;margin-bottom:1.05rem}
.legal .legal__intro{font-size:1.05rem;color:var(--muted);margin-bottom:2.4rem}
.legal ul{margin:0 0 1.25rem;padding-left:1.25rem;color:var(--muted);display:flex;flex-direction:column;gap:.5rem}
.legal li{line-height:1.6}
.legal a{color:var(--blue);font-weight:600;word-break:break-word}
.legal strong{color:var(--ink)}
.legal address{font-style:normal;color:var(--muted);line-height:1.65;margin-bottom:1.05rem}

/* 3 tilted testimonials */
.quotes-tilt{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(1rem,2.5vw,1.8rem);margin-top:clamp(2.5rem,5vw,3.5rem)}
.quotes-tilt--four{grid-template-columns:repeat(2,1fr);max-width:900px;margin-inline:auto}
.quotes-tilt .quote{transform:rotate(var(--tilt,-2deg));transition:transform .45s var(--ease),box-shadow .45s var(--ease)}
.quotes-tilt .quote:hover{transform:rotate(0) translateY(-5px);box-shadow:var(--shadow-md)}
.quotes-tilt .quote p{font-size:1.02rem}
@media(max-width:760px){.quotes-tilt{grid-template-columns:1fr}.quotes-tilt .quote{transform:none!important}}

/* editorial hero (about + landing pages) */
.ehero{position:relative;padding-top:var(--hero-pad-top);padding-bottom:var(--hero-pad-bottom);overflow:hidden}
.ehero__glow{position:absolute;z-index:-1;filter:blur(70px);opacity:.5;border-radius:50%;width:44vw;height:44vw;max-width:600px;max-height:600px;background:radial-gradient(circle,#742CFF,transparent 65%);top:-6%;right:-6%}
.ehero__grid{display:grid;grid-template-columns:1.08fr .92fr;gap:clamp(2rem,5vw,4rem);align-items:center}
.ehero h1{font-size:clamp(2.7rem,6.6vw,5.6rem);font-weight:800;line-height:.96;letter-spacing:-.03em}
.ehero .lead{max-width:42ch;margin-top:1.3rem}
.ehero__photos{position:relative;min-height:clamp(380px,46vw,540px)}
.ehero__photos .polaroid{position:absolute;box-shadow:var(--shadow-lg)}
.ehero__p1{top:0;right:2%;width:64%;z-index:2}
.ehero__p2{bottom:0;left:0;width:50%;z-index:3}
.ehero__tag{position:absolute;z-index:4;background:var(--red);color:#fff;font-weight:800;font-size:.8rem;letter-spacing:.04em;padding:.6rem 1rem;border-radius:var(--r-pill);box-shadow:5px 5px 0 var(--ink);top:44%;left:-2%;transform:rotate(-6deg)}
@media(max-width:900px){.ehero__grid{grid-template-columns:1fr}.ehero__photos{min-height:440px;max-width:460px;margin-inline:auto;width:100%}}

/* alternating feature rows (dynamic, not repeating boxes) */
.altrow{display:grid;grid-template-columns:1fr 1fr;gap:clamp(2rem,5vw,4.5rem);align-items:center}
.altrow+.altrow{margin-top:clamp(3rem,6vw,5rem)}
.altrow--rev .altrow__media{order:2}
@media(max-width:860px){.altrow,.altrow--rev .altrow__media{grid-template-columns:1fr;order:0}}

/* big number list (bold, editorial) */
.biglist{display:grid;gap:0}
.biglist__item{display:grid;grid-template-columns:auto 1fr;gap:clamp(1rem,3vw,2.5rem);align-items:baseline;padding:clamp(1.3rem,3vw,2rem) 0;border-top:2px solid var(--line)}
.biglist__item:last-child{border-bottom:2px solid var(--line)}
.biglist__n{font-size:clamp(1.6rem,3vw,2.4rem);font-weight:800;letter-spacing:-.02em;background:var(--grad-tri);-webkit-background-clip:text;background-clip:text;color:transparent;line-height:1}
.biglist__item h3{font-size:var(--fs-h3);margin-bottom:.35rem}
.biglist__item p{color:var(--muted);max-width:60ch}
.section--ink .biglist__item{border-color:rgba(255,255,255,.16)}
.section--ink .biglist__item p{color:var(--muted-on-dark)}

/* ============================================================
   22. Landing-page kit — fillers, logo tiles, bento, pull-quote
   ============================================================ */
.band--blue::after{background:linear-gradient(115deg,rgba(0,0,86,.92) 0%,rgba(0,38,166,.72) 100%)}
.band--warm::after{background:linear-gradient(115deg,rgba(229,32,0,.8) 0%,rgba(116,44,255,.78) 100%)}

/* filler / placeholder graphic block */
.filler{border-radius:var(--r-lg);background:linear-gradient(150deg,var(--paper-2),#e0e3f4);display:grid;place-items:center;text-align:center;color:var(--muted);font-weight:600;font-size:.85rem;min-height:220px;padding:1.5rem;border:1.5px dashed rgba(0,0,86,.18)}
.filler svg{width:32px;height:32px;opacity:.45;margin:0 auto .5rem;display:block}
.filler--tall{height:100%}
.filler--grad{background:var(--grad-brand);color:#fff;border:none}
.filler--fire{background:var(--grad-fire);color:#fff;border:none}

/* logo tiles (client fillers) */
.logos{display:grid;grid-template-columns:repeat(4,1fr);gap:clamp(.7rem,1.5vw,1.1rem)}
.logo-tile{border-radius:var(--r-md);min-height:92px;display:grid;place-items:center;font-weight:800;font-size:1.02rem;letter-spacing:-.01em;padding:1rem;text-align:center;background:rgba(255,255,255,.08);border:1px solid rgba(255,255,255,.16);color:#fff}
@media(max-width:640px){.logos{grid-template-columns:repeat(2,1fr)}.serve{grid-template-columns:1fr}}

/* bento — colour-blocked pillar cards */
.bento{display:grid;grid-template-columns:repeat(6,1fr);gap:clamp(1rem,2vw,1.5rem)}
.bento .card{grid-column:span 2;margin:0}
.bento .card--half{grid-column:span 3}
.bento .ph-tile{grid-column:span 2;border-radius:var(--r-lg);overflow:hidden;position:relative;min-height:200px}
.bento .ph-tile img{width:100%;height:100%;object-fit:cover;position:absolute;inset:0}
@media(max-width:860px){.bento{grid-template-columns:repeat(2,1fr)}.bento .card,.bento .card--half,.bento .ph-tile{grid-column:span 1}}
@media(max-width:520px){.bento{grid-template-columns:1fr}}

/* big pull-quote */
.pullquote{font-size:clamp(1.7rem,3.4vw,2.9rem);font-weight:800;letter-spacing:-.02em;line-height:1.1;max-width:18ch}
.pullquote .mk{background:var(--grad-hot);-webkit-background-clip:text;background-clip:text;color:transparent}

/* ============================================================
   23. Polish round — no button shadows, tilt fix, patterns
   ============================================================ */
/* remove ALL button shadows */
.btn--primary,.btn--hard,.btn--light,.btn--ink,.btn--ghost{box-shadow:none!important}
.btn--primary:hover,.btn--hard:hover,.btn--light:hover,.btn--ink:hover{transform:translateY(-2px);box-shadow:none!important}

/* testimonials keep their tilt through the reveal animation */
html.js .quotes-tilt .reveal{transform:translateY(26px) rotate(var(--tilt,-2deg))}
html.js .quotes-tilt .reveal.in{transform:rotate(var(--tilt,-2deg))}
html.js .quotes-tilt .reveal.in:hover{transform:rotate(0deg) translateY(-5px)}

/* readable list chips on dark / colour sections */
.section--ink .feature-list li,.section--blue .feature-list li,.photoband .feature-list li{
  background:rgba(255,255,255,.09);border-color:rgba(255,255,255,.2);color:#fff}

/* calmer, less-colourful photo overlay */
.photoband--dark::after{background:linear-gradient(120deg,rgba(0,0,86,.93),rgba(0,3,56,.82))}

/* softer about-hero glow */
.ehero__glow{opacity:.3}

/* subtle on-brand background pattern (camera · laptop · phone · play) */
.section--ink,.cta-block--fire{position:relative;overflow:hidden}
.section--ink>.container{position:relative;z-index:1}
.section--ink::before,.cta-block--fire::before{content:"";position:absolute;inset:0;z-index:0;opacity:.055;pointer-events:none;
  background-image:url("data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='210'%20height='210'%20viewBox='0%200%20210%20210'%20fill='none'%20stroke='%23ffffff'%20stroke-width='2.4'%20stroke-linecap='round'%20stroke-linejoin='round'%3E%3Crect%20x='16'%20y='34'%20width='46'%20height='31'%20rx='5'/%3E%3Ccircle%20cx='39'%20cy='50'%20r='9'/%3E%3Cpath%20d='M27%2034l4-6h16l4%206'/%3E%3Crect%20x='126'%20y='40'%20width='48'%20height='31'%20rx='3'/%3E%3Cpath%20d='M118%2079h64'/%3E%3Crect%20x='44'%20y='128'%20width='30'%20height='50'%20rx='5'/%3E%3Cpath%20d='M55%20169h8'/%3E%3Ccircle%20cx='156'%20cy='146'%20r='21'/%3E%3Cpath%20d='M149%20136l15%2010-15%2010z'/%3E%3C/svg%3E");
  background-size:210px}

/* ============================================================
   24. Landing v6 — proof row, booster, FAQ, objections, lead magnet
   ============================================================ */
/* booster line under a CTA */
.booster{font-size:.9rem;color:var(--muted);margin-top:1rem;font-weight:500;max-width:46ch}
.band .booster,.photoband .booster,.section--ink .booster,.cta-block .booster{color:rgba(255,255,255,.82)}

/* hero social-proof row */
.hproof{display:flex;align-items:center;gap:.9rem;margin-top:1.9rem;flex-wrap:wrap;font-size:.92rem;color:#fff}
.hproof__av{display:flex}
.hproof__av span{width:40px;height:40px;border-radius:50%;border:2px solid #fff;margin-left:-12px;box-shadow:var(--shadow-sm)}
.hproof__av span:first-child{margin-left:0}
.hproof__stars{color:#FFC53D;letter-spacing:1px;font-size:1rem}
.hproof b{font-weight:800}
.hproof i{font-style:italic;opacity:.92}

/* FAQ accordion */
.faq{max-width:840px;margin:clamp(2.5rem,5vw,3.5rem) auto 0;display:grid;gap:.85rem}
.faq details{background:#fff;border:1px solid var(--line);border-radius:var(--r-md);transition:box-shadow .3s,border-color .3s}
.faq details[open]{box-shadow:var(--shadow-sm);border-color:transparent}
.faq summary{list-style:none;cursor:pointer;padding:1.15rem 1.4rem;font-weight:700;font-size:1.05rem;display:flex;justify-content:space-between;align-items:center;gap:1rem;color:var(--ink)}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-size:1.7rem;line-height:.8;font-weight:400;color:var(--blue);transition:transform .3s var(--ease);flex-shrink:0}
.faq details[open] summary{color:var(--blue)}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq__a{padding:0 1.4rem 1.25rem;color:var(--muted);max-width:72ch}

/* objection cards ("is this right for you") */
.objections{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(1rem,2vw,1.5rem);margin-top:clamp(2.5rem,5vw,3.5rem)}
.objection{background:#fff;border:1px solid var(--line);border-radius:var(--r-lg);padding:clamp(1.5rem,2.5vw,2rem);transition:transform .4s var(--ease),box-shadow .4s var(--ease)}
.objection:hover{transform:translateY(-5px);box-shadow:var(--shadow-md)}
.objection__q{font-size:var(--fs-h4);font-weight:700;line-height:1.25;color:var(--ink)}
.objection__q::before{content:"\201C";color:var(--red);font-weight:800;margin-right:.05em}
.objection__a{color:var(--muted);margin-top:.9rem;padding-top:.9rem;border-top:1px solid var(--line)}
@media(max-width:760px){.objections{grid-template-columns:1fr}}

/* comparison table ("why brands / creators choose us") */
.compare-wrap{overflow-x:auto;-webkit-overflow-scrolling:touch;margin-top:clamp(2.2rem,4vw,3.2rem);padding-bottom:6px}
.compare{width:100%;border-collapse:separate;border-spacing:0;min-width:730px;table-layout:fixed}
.compare th:first-child{width:26%}
.compare .col-sk{width:23%}
/* uniform cell box for every column */
.compare th,.compare td{text-align:left;padding:1.05rem 1.2rem;vertical-align:middle;line-height:1.34;border-bottom:1px solid var(--line)}
.compare tbody tr:last-child th,.compare tbody tr:last-child td{border-bottom:0}
/* header row */
.compare thead th{vertical-align:middle;font-weight:800;color:var(--ink);font-size:.95rem;border-bottom:2px solid var(--line)}
.compare thead th:first-child{border-bottom-color:transparent}
/* row label column */
.compare tbody th{font-weight:700;color:var(--ink);font-size:1rem}
/* other option items: smaller, muted */
.compare tbody td{color:var(--muted);font-weight:500;font-size:.9rem}
/* featured Social Keys column: bigger text + stand-out background */
.compare thead .col-sk{color:#fff;background:var(--grad-brand);font-size:1.08rem;border-radius:14px 14px 0 0;border-bottom:0}
.compare tbody .col-sk{background:#E8EEFF;color:var(--ink);font-weight:700;font-size:1.1rem;border-bottom-color:#D3DEFB}
.compare tbody tr:last-child .col-sk{border-radius:0 0 14px 14px;border-bottom:0}
.compare tbody .col-sk::before{content:"\2713";color:var(--blue);font-weight:800;margin-right:.5rem}
/* mobile: tighten so the featured column + a peek of the next fit, signalling horizontal scroll */
@media(max-width:600px){
  .compare{min-width:540px}
  .compare th,.compare td{padding:.85rem .9rem}
  .compare th:first-child{width:32%}
  .compare .col-sk{width:30%}
  .compare thead th{font-size:.84rem}
  .compare thead .col-sk{font-size:.98rem}
  .compare tbody th{font-size:.9rem}
  .compare tbody td{font-size:.84rem}
  .compare tbody .col-sk{font-size:1rem}
  .compare tbody .col-sk::before{margin-right:.35rem}
}
.compare-note{max-width:70ch;margin:clamp(1.6rem,3vw,2.2rem) auto 0;text-align:center;color:var(--muted);font-size:1.02rem;line-height:1.5}
/* colourful divider that closes the gap after the comparison table */
.compare-sec{padding-bottom:clamp(2.4rem,5vw,3.6rem)}
.grad-divider{display:flex;justify-content:center;padding:0 clamp(1.2rem,4vw,2rem)}
.grad-divider::before{content:"";width:min(460px,72%);height:5px;border-radius:999px;background:var(--grad-tri);box-shadow:0 10px 44px -8px rgba(116,44,255,.5)}
.grad-divider+.section{padding-top:clamp(2.4rem,5vw,3.6rem)}

/* lead-magnet strip */
.leadmag{display:flex;align-items:center;justify-content:space-between;gap:clamp(1rem,3vw,2rem);flex-wrap:wrap;background:var(--paper);border:1.5px dashed rgba(0,0,86,.2);border-radius:var(--r-lg);padding:clamp(1.5rem,3vw,2.2rem)}
.leadmag__t h3{font-size:var(--fs-h4)}
.leadmag__t p{color:var(--muted);font-size:.95rem;margin-top:.35rem;max-width:52ch}

/* get-card bento (What You Get) — smaller heading than pillars */
.bento .gcard h3{font-size:var(--fs-h4)}
.bento .gcard .lead-line{font-size:1.1rem;font-weight:600;line-height:1.35}

/* ============================================================
   25. Landing v6.1 — readability, balance, framing, minimal chrome
   ============================================================ */
/* headings never leave a single word orphaned on the last line */
h1,h2,h3,.h2,.h3,.h-hero,.display,.sec-head .h2{text-wrap:balance}
p.lead{text-wrap:pretty}

/* readable gradient words ON the dark photo bands (light, warm gradient) */
.band .grad,.band .grad-hot,.band .grad-tri,
.photoband .grad,.photoband .grad-hot,.photoband .grad-tri{
  background:linear-gradient(100deg,#ffd6a3 0%,#ffb0dd 50%,#c9b8ff 100%);
  -webkit-background-clip:text;background-clip:text;color:transparent}
/* on the warm (red/purple) band, a bright BLUE gradient stands out better */
.band--warm .grad,.band--warm .grad-hot,.band--warm .grad-tri{
  background:linear-gradient(100deg,#7ec2ff 0%,#a6bcff 55%,#cbb6ff 100%);
  -webkit-background-clip:text;background-clip:text;color:transparent}

/* statement/cost bands (dark portraits) framed high so the overlay does the work */
.band--fire .band__bg{background-position:50% 15%}

/* What You Get cards: centred content */
.bento .gcard{text-align:center;display:flex;flex-direction:column;justify-content:center}
/* 5-card bento: centre the two cards in the last row (desktop only) */
@media(min-width:861px){.bento--five .card:nth-child(4){grid-column:2/span 2}}
/* homepage benefit cards: centered + text in the middle of the box, like the landing "what you get" bento */
.grid-3 .card{text-align:center;display:flex;flex-direction:column;justify-content:center}
.grid-3 .card__ic{margin-inline:auto}
.bento .gcard p,.bento .gcard h3{margin-inline:auto}

/* objection cards tilt in alternating directions (reveal-aware) */
html.js .objections .reveal{transform:translateY(26px) rotate(var(--tilt,-2deg))}
html.js .objections .reveal.in{transform:rotate(var(--tilt,-2deg))}
html.js .objections .reveal.in:hover{transform:rotate(0deg) translateY(-5px)}

/* how-it-works: bigger testimonial under the button */
.step-quote{max-width:660px;margin:clamp(1.8rem,4vw,2.6rem) auto 0}
.step-quote .quote{margin:0}
.step-quote .quote p{font-size:clamp(1.15rem,1.9vw,1.45rem);font-weight:500;line-height:1.4}
/* the step-quote is a white card on the dark section: keep its text dark blue, not the section's light grey */
.section--ink .step-quote .quote p{color:var(--ink)}
.step-quote .quote__av{width:54px;height:54px}

/* lead-magnet: full-width coloured section, copy left + polaroid right */
.leadmag-sec{background:linear-gradient(120deg,#ece5ff 0%,#f4ecfc 55%,#ffe9f4 100%);padding-block:var(--pad-section)}
.leadmag-grid{display:grid;grid-template-columns:1fr auto;gap:clamp(1.75rem,3.5vw,3rem);align-items:center;justify-content:center;max-width:860px;margin-inline:auto}
.leadmag-badge{width:54px;height:54px;border-radius:15px;background:var(--grad-brand);display:grid;place-items:center;margin-bottom:1.1rem}
.leadmag-badge svg{width:26px;height:26px;color:#fff}
.leadmag-sec .eyebrow{color:var(--purple)}
.leadmag-sec h2{font-size:var(--fs-h3);margin:.7rem 0;text-wrap:balance}
.leadmag-sec p{color:var(--muted);text-wrap:pretty}
.leadmag-sec .btn{margin-top:1.7rem}
.leadmag-media{display:flex;justify-content:center}
.leadmag-media .polaroid{max-width:290px;width:100%}
.leadmag-media .polaroid img{aspect-ratio:1/1;object-fit:cover}
@media(max-width:860px){
  .leadmag-grid{grid-template-columns:1fr;text-align:center;gap:2rem}
  .leadmag-badge{margin-inline:auto}
  .leadmag-sec h2,.leadmag-sec p{margin-inline:auto}
  .leadmag-media{order:-1}
}

/* minimal header/footer for landing pages */
.header--minimal .header__bar{gap:0;justify-content:space-between}
.header--minimal .btn--primary{display:inline-flex!important}
.footer--minimal{text-align:center;padding-block:clamp(3rem,6vw,4.5rem)}
.footer--minimal .container{display:flex;flex-direction:column;align-items:center;gap:1.2rem}
.footer--minimal img{height:30px}
.footer--minimal p{color:var(--muted-on-dark);max-width:46ch}
.footer--minimal .footer__bottom{border-top:none;margin-top:0;justify-content:center;padding-top:0}

/* ---------- 18. Responsive ---------- */
@media (max-width:960px){
  .hero__grid{grid-template-columns:1fr;gap:2.5rem}
  .hero__visual{max-width:440px;margin-inline:auto;width:100%}
  .split,.split--rev .split__media{grid-template-columns:1fr;order:0}
  .footer__top{grid-template-columns:1fr 1fr}
  .footer__brand{grid-column:1/-1}
  .grid-4{grid-template-columns:repeat(2,1fr)}
}
@media (max-width:760px){
  .nav,.header .btn--primary{display:none}
  .nav-toggle{display:flex}
  .grid-3,.grid-2,.steps,.stat-row,.story__parts{grid-template-columns:1fr}
  .grid-4{grid-template-columns:repeat(2,1fr)}
  .card--ink[style*="span 2"]{grid-column:auto!important}
  .srow{grid-template-columns:1fr;gap:.6rem}
  .sec-head--split{align-items:flex-start}
  .floaty--tl{left:-2%;top:auto;bottom:30%}.floaty--br{right:-2%}
  .footer__top{grid-template-columns:1fr 1fr}
}
@media (max-width:460px){
  .grid-4{grid-template-columns:1fr}
  .floaty{transform:scale(.9)}
}