From 7,000 to 30,000 Followers
Growing a Health Brand's Instagram
Working with Supplement Company BodyBio
As a small team focused primarily on selling to practitioners at that time, they needed help growing their direct-to-consumer social media presence authentically.
The Client
BodyBio—a pioneering health and wellness supplement company, operating in the USA and U.K.—specialises in highly technical, biohacking-focused products engineered to optimise cellular health.
The Challenge
When BodyBio partnered with us in April 2020, their direct-to-consumer social media presence was small, with less than 6,000 followers on both Instagram and Facebook collectively. Primarily focused on practitioner sales, they sought to authentically expand their reach to a broader audience.
Our Approach
We implemented a dynamic social media strategy centered on creating educational, value-driven content. By transforming BodyBio’s technical expertise into accessible and engaging posts, we tapped into trending topics in cellular health, gut health, and biohacking to captivate their audience.
Community engagement was pivotal. We proactively connected with existing followers and individuals already discussing BodyBio, fostering meaningful relationships and building a loyal online community.
Consistent posting and compelling storytelling perfectly aligned with
BodyBio’s vision, ensured a steady stream of high-quality content across all platforms.
Results & Impact
Social Keys results were extraordinary…
We propelled BodyBio’s Instagram following by over 328%, skyrocketing from 6,000 to a much healthier number of well over 30,000 followers.
This monumental growth in a relatively short period of time, signifies not just an increase in numbers but a substantial expansion of their engaged community.
