At Social Keys, our mission is to help businesses enhance their social media presence and reach their goals. One of our recent success stories involves Kim’s Wellness, led by clinical pharmacist John Kim. Here’s how we partnered with Kim’s Wellness to achieve remarkable growth on Instagram and Facebook.
About Kim’s Wellness
Kim’s Wellness, led by John Kim, specialises in functional medicine. John is dedicated to uncovering the root causes of health issues, offering personalised consultations and courses to help individuals achieve optimal health and vitality. His expertise has transformed countless lives, making Kim’s Wellness a trusted name in the wellness community.
Goals
John came to us with a clear objective: to grow his social media following. By increasing his follower count, he aimed to reach more people interested in health and wellness, drive traffic to his newsletters, blog posts, webinars, and promote his new Mould Course.
Challenges
One of the main challenges was translating complex functional medicine topics into engaging and easy-to-understand social media content. It was essential to create posts that were both informative and captivating to attract and retain followers.
Our Strategy
To tackle these challenges, we developed a diverse content strategy that included:
- Memes: We incorporated humour to make the content more relatable and shareable which translated perfectly with John’s personality. Recording some memes with John in New York added a personal touch that resonated well with the audience.
- Infographics: These visual graphics help break down complicated information into simple, easy-to-digest visuals.
- Carousels: Detailed multi-image posts provided in-depth information on various health topics, keeping followers informed and engaged.
- Videos: Talking videos featuring John Kim helped build a personal connection with the audience.
- Stories: We used Instagram Stories to drive traffic to newsletters, blog posts, webinars, and the Mould Course, keeping the audience updated and involved.
We maintained a consistent posting schedule of three times a week, focusing primarily on Instagram and repurposing content for Facebook to maximise reach. This approach ensured high-quality content without overwhelming the audience.
Results
Our strategy led to impressive growth and engagement metrics:
- Instagram Followers: John surpassed the 50K Followers
- Facebook Followers: Increased by 75%
- Several posts went viral, significantly boosting the account’s visibility:
The post “Why leaving shoes at the door creates a healthier home” received 1.4 million views on Instagram and 667,000 on Facebook, attracting a large number of new followers.
A top video on Mould achieved 450,000 views on Instagram.
Many other posts exceeded a reach of 50,000 people, demonstrating consistent audience engagement.
These results highlight how a thoughtful and varied content strategy can drive substantial growth, even with a lower posting frequency of only 3 times a week.
Client Testimonial
*I can’t recommend Social Keys and their CEO, Sara Chaves, highly enough! They have been instrumental in transforming my Instagram page into a thriving, engaging platform that not only educates but also inspires my followers. Thanks to their expertise, several of my posts have gone viral, driving incredible engagement and making my page a go-to resource for anyone seeking insights on health, wellness, and functional medicine.
Sara is truly the brain behind the operation. Her ability to take complex scientific and medical topics and translate them into relatable, impactful content is unparalleled. She has a deep understanding of the nuances of my work, which allowed her to craft messaging that resonates with a diverse audience. It’s rare to find someone who can grasp the technical aspects of a field as intricate as mine while maintaining an approachable tone that connects with people on a personal level.
From strategy to execution, Social Keys has provided unmatched support in growing my online presence. They don’t just create content—they create meaningful connections between my brand and my audience. If you’re looking for a social media agency that delivers results while understanding your unique vision and voice, Social Keys is the answer. Thank you, Sara and team, for taking my platform to new heights!”*
— John Kim, Clinical Pharmacist & Functional Medicine Expert, Kim’s Wellness
Conclusion
Our collaboration with Kim’s Wellness showcases how a well-rounded and consistent social media strategy can lead to significant growth and high engagement rates. By implementing a diverse content mix and maintaining regular posts, we helped Kim’s Wellness achieve impressive follower growth on both Instagram and Facebook.
At Social Keys, we’re dedicated to helping businesses like Kim’s Wellness reach their full potential on social media. If you’re looking to grow your social media presence and engage a broader audience, get in touch with us today!